How can one agent effectively represent a buy and seller? The buyer wants to pay as little as possible, the seller wants them to pay as much as possible. Dual agency is especially common with new construction - either due to a lack of understanding or the misguided notion that the buyer will 'save money' or get a 'rebate'. There are a number of important reasons to have a buyer's agent when buying new home, representation is just one of them. The bottom line is that with dual agency there is one clear and consistent winner the agent. The buyer wants to spend the least amount of money on a home the seller wants to capture the highest price possible, how can either benefit? The agent however, collects both ends of the commission, so there is that. Yet and still, some buyers insist on not utilizing a buyer's agent to represent them and some sellers allow buyers to work with their listing agent. So how is a single agent able to do that for both buyer and seller? They're not. What? Let that rattle around for a bit.Ī 'client relationship' includes the expectation of maintaining client confidence in all matters of the transaction as well as data analysis, suggesting courses of action, contract prep and much more. This type of brokerage relationship is called “dual agency”. In these situations, neither party is exclusively represented by a designated real estate agent.

In other words, the agent or broker has a client relationship with all parties to the transaction without acting in a designated agency capacity. Dual agency in Georgia - Georgia law allows both parties to agree to have one agent or broker represent them in a real estate transaction at the same time.

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